Mehta Dairy
Custom E-Commerce Platform for a Heritage Food Brand
A custom digital commerce platform engineered for Mehta Dairy & Sweet Mart, featuring mobile OTP auth, Razorpay online payments, dynamic delivery zone validation, and automated WhatsApp order notifications.
Project Overview
Mehta Dairy & Sweet Mart is an established regional brand specializing in authentic Indian sweets, fresh dairy, and festive hampers. To serve digital-native consumers and automate order fulfillment, Optenary engineered a custom, high-concurrency digital commerce platform tailored specifically to perishable goods logistics.
The Challenge
The primary challenge was modernizing a traditional retail business without disrupting daily store operations. The client needed automated delivery radius validation, instant phone OTP login for quick ordering, automated WhatsApp order updates, seamless online payments via Razorpay alongside Cash on Delivery, and a responsive back-office dashboard to manage order assembly and delivery dispatch.
Our Solution & Engineering Approach
We designed and built a bespoke Next.js and Supabase platform featuring dynamic pincode delivery zone validation, single-tap Razorpay payment integration, SMS & WhatsApp notifications via MSG91 and AiSensy, and a lightweight PWA storefront that loads in under 1 second.
Key Capabilities & Features
Technology Stack
Next.js
TypeScript
Supabase
PostgreSQL
Razorpay
MSG91
AiSensy
PWA
Have a project in mind?
Let's connect and build a high-performance solution for your business.
Start a Conversation